Bjoern Rosner
Associate Director , Global Brand Protection , Biogen

Bjoern Rosner is Associate Director for Global Brand Protection at Biogen.

Bjoern leads Biogen’s Global Serialization program, focusing on meeting regulations designed to increase supply chain security and patient safety, including the DSCSA and EU FMD. In this role, Bjoern is responsible for packaging and distribution site readiness, EPCIS system and support model management, and SKU transition oversight.  For the last four years he has also been leading Biogen’s anti-counterfeiting efforts focused on implementing strategies, technologies and operational capabilities to reduce the risk and improve visibility of counterfeiting, illegal diversion, tampering and theft.

Previously he invented, developed and commercialized anti-counterfeiting and anti-diversion technologies based on Nanotechnology, with focus on applications for the Life Science Industries.


The Brand Protection Value of Serialization – How to Make the Most of It